So much has been written about niche marketing, the topic itself is almost a niche. What does this have to do with freelance writing? Give me a second and I’ll get there.

You see, when most people think of niche marketing, they think it means conjuring up a completely new concept. Ummm…reality check. There’s not much new under the sun these days, so that goal may be a bit elusive…and one of the main reasons people fear finding a niche to promote in the 1st place.

The truth is, you can become a successful niche marketer selling a product or service many others are already selling…if the market remains hungry enough. As long as there is an audience, you’ll make money.

Take the topic of ‘making money online’. You would think the market would be saturated on this topic by now. But no. Apparently, it’s just beginning, as more and more people leave the 9-to-5 drag of the corporate world for a virtual lifestyle.  New ‘make millions online’ products arrive daily, all cleverly designed to make us believe that if we only plunk down $47.99 for this latest “Internet marketing guru secret”, we can get rich tomorrow.  No doubt it works for some, which is what keeps the industry going.

For most, though, it takes a set of skills that must first be slowly learned, then doggedly implemented and precisely tracked…no matter how much the program promises to put your new, staggering earnings on ‘autopilot.’

I promised I would correlate this to freelance writing, so here it is:

If you’re working as a freelance writer, or hope to begin, you’ve already found your niche. Think about that for a sec. And you don’t have to pay for anything to get started. Why? Well, using nothing but your computer (with Internet connection), your own God-given brain, and your well-honed writing skills, you can make money as a freelance writer starting tomorrow. Not just money, but a decent living! Can you make a million dollars? Doubtful. $100,000? Some certainly have. More realistically, though, you can make $20,000-$40,000 per year working in your bunny slippers and setting your kind of schedule…with plenty of time for little Johnny’s hockey game, little Susie’s dance recital, or to pursue hobbies, goals and dreams that have nothing to do with work. Even better, you can work at 10 o’clock at night, 2 in the morning, or every Sunday, as long as you meet your deadlines. And you can get paid as often or as infrequently as you wish if you play your cards right.

Let’s say it like it is: There is no niche more profitable than the one that comes naturally to you…the one you are already passionate about. Freelance writing is the most personally and financially rewarding way to make a living in today’s virtual world for those lucky few who have the skills to do so.

The Internet is overflowing with opportunities to make money. Every single person alive can pay money to buy someone’s program and learn how to make money online. But very few, comparatively, have what it takes to be successful as a freelance writer. The ‘program’  is already in your head. The ’software’ is already in your brain. Use what you’ve got to create your best life now.

If you’ve got questions about freelance writing, I’d be happy to help. Drop me a line and let’s chat.

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